Understanding Emoji Interpretation through User Personality and Message Context

Emojis are commonly used as non-verbal cues in texting, yet may also lead to misunderstandings due to their often ambiguous meaning. User personality has been linked to understanding of emojis isolated from context, or via indirect personality assessment through text analysis. This paper presents the first study on the influence of personality (measured with BFI-2) on understanding of emojis, which are presented in concrete mobile messaging contexts: four recipients (parents, friend, colleague, partner) and four situations (information, arrangement, salutory, romantic). In particular, we presented short text chat scenarios in an online survey (N=646) and asked participants to add appropriate emojis. Our results show that personality factors influence the choice of emojis. In another open task participants compared emojis found as semantically similar by related work. Here, participants provided rich and varying emoji interpretations, even in defined contexts. We discuss implications for research and design of mobile texting interfaces.