Personal accounts and an anatomy of conceptual contributions in the special issue

被引：9

作者：

Belk, Russell ^{[1
]}

MacInnis, Deborah J. ^{[2
]}

Yadav, Manjit S. ^{[3
]}

机构：

[1] York Univ, Schulich Sch Business, Toronto, ON, Canada

[2] Univ Southern Calif, Marshall Sch Business, Mkt Dept, Los Angeles, CA 90007 USA

[3] Texas A&M Univ, Mays Business Sch, College Stn, TX 77843 USA

来源：

JOURNAL OF MARKETING MANAGEMENT | 2019年 / 35卷 / 1-2期

关键词：

D O I：

10.1080/0267257X.2019.1579476

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 12

页数：12

共 19 条

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[9] Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations [J].

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[10]

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