The Degree of Mass Personalisation under Industry 4.0

We have entered an era of personalisation at scale, but product lifecycle has not developed adequately to achieve highest customer satisfaction. Review literature in a wide range of business and industries shows that mass production cannot fulfil the market demand. This paper investigates the degree of mass personalisation (DoMP) based on the critical personalisation factors in the contexts of Industry 4.0. A model has introduced to analyse and measure DoMP following by an algorithm to tailor products for meeting effective mass personalisation. A definition for DoMP along with a comparison of mass customisation, personalisation, and mass personalisation have provided. Finally, challenges and future perspectives identified and discussed. This study has potential application in personalisation as a service ((PaS)-S-2). (C) 2019 The Authors. Published by Elsevier Ltd.