Antecedents of tourism destination reputation: The mediating role of familiarity

被引：66

作者：

Marinao Artigas, Enrique ^{[1
]}

Vilches-Montero, Sonia ^{[2
]}

Chasco Yrigoyen, Coro ^{[3
]}

机构：

[1] Univ Santiago Chile, Dept Adm, Fac Adm & Econ, Santiago, Chile

[2] Univ Newcastle, Newcastle Business Sch, Callaghan, NSW 2308, Australia

[3] Univ Autonoma Madrid, Dept Econ Aplicada, E-28049 Madrid, Spain

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2015年 / 26卷

关键词：

Destination reputation; Familiarity; Cognitive and affective evaluations; Tourism; Mediation analysis; E-COMMERCE; COMPANY REPUTATION; CONSUMER TRUST; IMAGE; INTENTIONS; INFORMATION; MODEL;

D O I：

10.1016/j.jretconser.2015.06.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to test whether cognitive perception and affective evaluation of a tourism destination are significant antecedents of its reputation; and whether this relationship is mediated by familiarity. The proposed model was tested among 750 participants and results revealed that 40% of a destination's reputation is explained by familiarity. Familiarity in turn, is explained by cognitive perception (43%) and affective evaluation (14%). Findings confirmed the mediating role of familiarity in the relationship between cognitive perception, affective evaluation, and destination reputation. Given the important mediating role of familiarity, the various stakeholders in the tourism industry should strengthen familiarity in order to develop and enhance their reputation. (C) 2015 Elsevier Ltd. All rights reserved.

引用

页码：147 / 152

页数：6

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