Positive psychology, ethnocentrism, and the disguised ideology of individualism

This article aims to examine critically the attempts by positive psychologists to develop a science of happiness and positive human functioning that transcends temporal and cultural boundaries. Current efforts in positive psychology are deconstructed to reveal an adherence to the dominant Western conception of self and its accompanying vision of the good life as personal fulfillment. It is argued that in failing to recognize the tacit cultural and moral assumptions underlying their investigations, positive psychologists not only distort the outlooks of cultures that do not subscribe to an individualistic framework, they also insulate themselves from reflecting critically on their work. Alternative forms of inquiry are offered to assist positive psychology in overcoming these limitations.