EMERGING DEFINITIONS OF BOUTIQUE AND LIFESTYLE HOTELS: A DELPHI STUDY

Despite growing interest in the boutique and lifestyle sector of the lodging industry, there is not an accepted definition of either boutique hotel or lifestyle hotel. Boutique and lifestyle hotel strategies provide hotel companies with important points of differentiation in an increasingly competitive marketplace. The current study determined definitions using a Delphi analysis of responses from a diverse group of experts from the lodging industry. Forty-one panel members were involved in the process that was undertaken with three rounds of questions. The study determined that boutique hotels are best characterized as small, stylish hotels that offer high levels of service. Lifestyle hotels are described as innovative and provide more of a personal experience than so-called branded hotels.