Real-time business intelligence: Best practices at Continental Airlines

被引:63
作者
Watson, HJ [1 ]
Wixom, BH
Hoffer, JA
Anderson-Lehman, R
Reynolds, AM
机构
[1] Univ Georgia, Terry Coll Business, Athens, GA 30602 USA
[2] Univ Virginia, McIntire Sch Commerce, Charlottesville, VA 22903 USA
[3] Univ Dayton, Dayton, OH 45469 USA
关键词
D O I
10.1201/1078.10580530/45769.23.1.20061201/91768.2
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Data management for decision support has moved through three generations, with the latest being real-time data warehousing. This latest generation is significant because of its potential for affecting tactical decision making and business processes. Continental Airlines is a leader in real-time business intelligence, and much can be learned from how they have implemented it.
引用
收藏
页码:7 / 18
页数:12
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