Guilty by mere association: Evaluative conditioning and the spreading attitude effect

被引：198
作者：
Walther, E [1 ]
机构：
[1] Univ Heidelberg, Dept Psychol, D-69117 Heidelberg, Germany
来源：
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY | 2002年 / 82卷 / 06期
关键词：
D O I：
10.1037//0022-3514.82.6.919
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Five experiments investigated the phenomenon that attitude formation is not confined to the co-occurrence of an attitudinal object with an evaluated experience. The pairing of a target with a (dis)liked person not only affects the evaluation of the previously neutral person but spreads to other individuals who are (pre)associated with the target (spreading attitude effect). Experiments I and 2 provided evidence for the spreading attitude effect in appetitive as well as aversive evaluative conditioning. Experiment 3 showed that the spreading attitude effect is a robust phenomenon resistant to extinction. Experiment 4 demonstrated that attitude spread can be transferred to 2nd-order conditioning. Finally. Experiment 5 supports the notion that the spreading attitude effect is not dependent on cognitive resources. Implications for social as well as applied psychology are discussed.
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收藏
页码：919 / 934
页数：16
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