Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research

被引:40
作者
Gatewood, Johanzynn [1 ,5 ]
Monks, Sheryl L. [2 ]
Singletary, Camelia R. [2 ]
Vidrascu, Elena [2 ,6 ]
Moore, Justin B. [2 ,3 ,4 ]
机构
[1] Univ Florida, Dept Social & Behav Sci, Coll Publ Hlth & Hlth Profess, Gainesville, FL USA
[2] Wake Forest Baptist Med Ctr, Wake Forest Sch Med, Dept Family & Community Med, Winston Salem, NC 27157 USA
[3] Wake Forest Baptist Med Ctr, Wake Forest Sch Med, Dept Epidemiol & Prevent, Winston Salem, NC 27157 USA
[4] Wake Forest Baptist Med Ctr, Wake Forest Sch Med, Dept Implementat Sci, Winston Salem, NC 27157 USA
[5] Ctr Dis Control & Prevent, Atlanta, GA USA
[6] Ctr Psychiat Excellence, Charlotte, NC USA
关键词
blog; Facebook; Internet; multimedia; social media; social networks; Twitter;
D O I
10.1097/PHH.0000000000001096
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
The worldwide expansion of users on the Internet has popularized the access of individuals to information that may not be obtained otherwise. Social media has fostered interactions between individuals and health organizations by changing the nature and speed of engagement. While it is known that many public health organizations use social media to engage their audiences, little is known about effective strategies and best practices for the dissemination of knowledge and audience engagement. Many barriers exist in the dissemination of public health messages, including limited funds to support information sharing. Blogs and social media networking sites can be dynamic, cost-effective communication tools with the potential to reach scientific, practitioner, and public audiences who may be missed through traditional outlets. This article describes rudimentary processes of developing a blog and using social media to disseminate public health information and potential applications in the day-to-day activities for other public health organizations. With the growing demand for instant communication and concise information, a strong Internet presence could help organizations maximize their reach and impact.
引用
收藏
页码:489 / 492
页数:4
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