Factors shaping inter-organizational trust in e-commerce based on literature review

被引:4
作者
Gajda, Klaudia [1 ]
机构
[1] Univ Zielona Gora, Management & Qual Sci, Zielona Gora, Poland
来源
MANAGEMENT-POLAND | 2020年 / 24卷 / 01期
关键词
factors; type of trust; inter-organizational; B2B; e-commerce; COMMITMENT;
D O I
10.2478/manment-2019-0034
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The article is devoted to identifying external and internal factors that shape inter-organizational trust in e-commerce. Studying how trust between e-commerce partners is built, four key B2B trust spheres were analyzed based on literature. After analyzing thirteen research reports, the factors shaping B2B trust are presented due to their frequency of occurrence in the reports. Research has shown that among the many factors determining B2B trust, the greatest value in interactions between e-commerce partners lies in the factors, i.e.: "common values", "communication", "experience and qualifications".
引用
收藏
页码:23 / 38
页数:16
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