Passengers' shopping motivations and commercial activities at airports - The moderating effects of time pressure and impulse buying tendency

被引:139
作者
Lin, Yi-Hsin [1 ]
Chen, Ching-Fu [2 ]
机构
[1] Asia Univ, Dept Leisure & Recreat Management, Taichung 41354, Taiwan
[2] Natl Cheng Kung Univ, Dept Transportat & Commun Management Sci, Tainan 701, Taiwan
关键词
Shopping motivations; Time pressure; Impulse buying tendency; Commercial activities; Airport; EXPERIENCE; BEHAVIOR;
D O I
10.1016/j.tourman.2012.09.017
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The contribution of retailing to total airport revenue is becoming more important. This study examines the relationship between passengers' shopping motivations and their commercial activities at airports, as well as the moderating effects of time pressure and impulse buying on this relationship. A sample of passenger survey data was collected at Taiwan's Taoyuan International Airport. Three shopping motivations, namely, "favorable price and quality", "environment and communication", and "culture and atmosphere," are identified based on the results of factor analysis. The results reveal that passenger shopping motivations have positive impacts on commercial activities at the airport, and furthermore both time pressure and impulse buying tendency moderate the relationship between shopping motivations and commercial activities. (C) 2012 Elsevier Ltd. All rights reserved.
引用
收藏
页码:426 / 434
页数:9
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