Internet car retailing

被引：133

作者：

Morton, FS

Zettelmeyer, F

Silva-Risso, J

机构：

[1] Yale Univ, Sch Management, New Haven, CT 06520 USA

[2] Univ Calif Berkeley, Haas Sch Business, Berkeley, CA 94720 USA

[3] JD Power & Associates, Power Informat Network, Agoura Hills, CA 91301 USA

来源：

JOURNAL OF INDUSTRIAL ECONOMICS | 2001年 / 49卷 / 04期

关键词：

D O I：

10.1111/1467-6451.00160

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

We investigate the effect of Internet car referral services on dealer pricing of automobiles in California. Customers of an online service pay on average 2% less for their car ($450 for the average car). 25% of the savings come from purchasing at low-price dealerships affiliated with the online service. The remaining 75% stem from information provision by the online service, bargaining by the service on behalf of consumers, and cost efficiencies. A consumer receiving the mean online price does better than 65% of offline consumers, conditional on the car being purchased.

引用

页码：501 / 519

页数：19

共 12 条

[1]

AYRES I, 1995, AM ECON REV, V85, P304

[2] AUTOMOBILE PRICES IN MARKET EQUILIBRIUM [J].