Design and Implementation of Web Usage Mining Intelligent System in the Field of e-commerce

被引：5

作者：

Devi, B. Naveena ^{[1
]}

Devi, Y. Rama ^{[2
]}

Rani, B. Padmaja ^{[3
]}

Rao, R. Rajeshwar ^{[1
]}

机构：

[1] Mahatma Gandhi Inst Technol, Dept CSE, Hyderabad 500075, Andhra Pradesh, India

[2] Chaitanya Bharathi Inst Technol, Dept CSE, Hyderabad 500075, Andhra Pradesh, India

[3] Jawaharlal Nehru Technol Univ, Dept CSE, Hyderabad, Andhra Pradesh, India

来源：

INTERNATIONAL CONFERENCE ON COMMUNICATION TECHNOLOGY AND SYSTEM DESIGN 2011 | 2012年 / 30卷

关键词：

Data Mining; Information Retrieval; Open Web Services; Web Usage Mining; Web Computing;

D O I：

10.1016/j.proeng.2012.01.829

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The rising popularity of electronic commerce makes data mining an indispensable technology for several applications, especially online business competitiveness. The World Wide Web provides abundant raw data in the form of web access logs. Now a days many business applications utilizing data mining techniques to extract useful business information on the web evolved from web searching to web mining. This paper introduces a web usage mining intelligent system to provide taxonomy on user information based on transactional data by applying data mining algorithm, and also offers a public service which enables direct access of website functionalities to the third party. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of ICCTSD 2011

引用

页码：20 / 27

页数：8

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