Gender Differences in Emotional Responses to Iconic Design

被引：3

作者：

Ko, Chih-Hsiang ^{[1
]}

Yu, Chia-Yin ^{[1
]}

机构：

[1] Natl Taiwan Univ Sci & Technol, Dept Ind & Commercial Design, Taipei, Taiwan

来源：

PROCEEDINGS 2016 5TH IIAI INTERNATIONAL CONGRESS ON ADVANCED APPLIED INFORMATICS IIAI-AAI 2016 | 2016年

关键词：

gender difference; iconic design; facial expression; FaceReader; FACIAL EXPRESSIONS; PRODUCTS;

D O I：

10.1109/IIAI-AAI.2016.35

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

This study investigated how iconic design influenced emotional responses between male and female participants. An emotion recognition experiment was proposed by using FaceReader, a facial expression recognition software, to examine the participants' emotional responses. The results revealed that the males and the females experienced different emotional states throughout the experiment. The females displayed more positive emotions than the males did, while the males appeared to be calmer than the females. According to the participants' verbalized content, the females expressed more objective feelings than the males in describing the configuration of the images. The results could shed light on how iconic design aroused different emotions between genders.

引用

页码：785 / 790

页数：6

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