This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during each stage of their relationship. The paper also presents the managerial implications of the research findings. (C) 2013 Elsevier Inc. All rights reserved.
机构:
Purdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USAPurdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USA
Kim, Song Ee
Lehto, Xinran Y.
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机构:
Purdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USAPurdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USA
机构:
Purdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USAPurdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USA
Kim, Song Ee
Lehto, Xinran Y.
论文数: 0引用数: 0
h-index: 0
机构:
Purdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USAPurdue Univ, Dept Hospitality & Tourism Management, W Lafayette, IN 47907 USA