Empirical Study on CRM Application in E-commerce for Insurance

被引：0
|
作者：
Li, Haigang [1 ]
Zhengi, Xix [1 ]
机构：
[1] Shanghai Jiao Tong Univ, Sch Management, Shanghai 200030, Peoples R China
来源：
SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY | 2008年
关键词：
insurance; customer-oriented; e-commerce; the value chain redefinition; CRM;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper analyzes the value chain redefinition in customer-oriented e-commerce for insurance and put extra focus on CRM application in e-commerce for insurance. It comes up with the system framework and electronic management thought of CRM in e-commerce for insurance. To end this paper, service upgrade of e-commerce for insurance based on CRM is also discussed.
引用
收藏
页码：404 / 409
页数：6
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