with the continuous improvement of people's awareness of fitness, the development of sports economy has become more and more open, and even has become an important part of the national economy. However, due to the short time of the development of sports economy in China, there are still some problems that can not be ignored, which has attracted wide attention from all walks of life. The author on the basis of previous studies, combined with personal investigation, systematic analysis of the current situation and existing problems of our country sports economic and commercial development, points out the corresponding countermeasure, in order to promote the rapid development of sports economy in our country. Modern sports is a product of Western society, with the development of modern western society, the original game of sports and the pursuit of high economic interests of the business more and more closely linked together. Economic interest groups not only have the sports goods industry, but also almost monopolized the construction and operation of sports facilities, the use of sports to maximize their profits. The rapid development of economy has laid the foundation for the commercialization of sports. Due to the formation and development of the commercialization of sports, and the emergence of professional sports, which pay great attention to the return of material, the physical education has changed in different degrees. Below, we have a number of issues related to the commercialization of sports.
