Social Customer Relationship Management (Social CRM) Application and Technology

被引：37

作者：

Alt, Rainer ^{[1
]}

Reinhold, Olaf ^{[1
]}

机构：

[1] Univ Leipzig, Inst Informat Syst, D-04109 Leipzig, Germany

来源：

关键词：

Social Medium; Customer Relationship Management; Social Media Platform; Social Medium Data; Social Medium User;

D O I：

10.1007/s12599-012-0225-5

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

[No abstract available]

引用

页码：287 / 291

页数：5

共 29 条

[1]

Ang L., 2011, J DATABASE MARKETING, V18, P31, DOI DOI 10.1057/DBM.2011.3

[2]

[Anonymous], 2011, MAGIC QUADRANT SOCIA

[3]

[Anonymous], 2011, Journal of Database Marketing Customer Strategy Management

[4]

Baird C.H. Parasnis., 2011, From Social Media to Social CRM

[5]

Band W, 2012, NAVIGATE FUTURE CRM

[6]

Computerwoche, 2010, SCHWERP SOC CRM

[7]

Destatis, 2012, PRESS, V2012

[8]

eMarketer, 2012, WORLD AR HOTT SOC NE

[9]

Faktenkontor, 2011, SOC MED ATL 2011

[10]

Foster M.K., 2010, International Journal of e-Business Management, V4, P3, DOI DOI 10.3316/IJEBM0401003