Response rate, speed, and completeness: A comparison of Internet-based and mail surveys

被引:71
作者
Truell, AD
Bartlett, JE
Alexander, MW
机构
[1] Ball State Univ, Dept Business Educ & Off Adm, Muncie, IN 47306 USA
[2] Univ Illinois, Champaign, IL 61820 USA
来源
BEHAVIOR RESEARCH METHODS INSTRUMENTS & COMPUTERS | 2002年 / 34卷 / 01期
关键词
D O I
10.3758/BF03195422
中图分类号
B841 [心理学研究方法];
学科分类号
040201 ;
摘要
Because of their speed and accessibility, the use of on-line research tools has grown considerably in recent years. The present study compared two ways of delivering surveys: Internet-based and mail delivery methods. Although Internet-based and mail surveys achieved a similar response rate, Internet-based surveys may be more effective than mail surveys in a setting such as when the target population has both e-mail and Internet access.
引用
收藏
页码:46 / 49
页数:4
相关论文
共 25 条
[1]  
[Anonymous], 1996, MARK RES
[2]  
BOWERS DK, 1998, MARK RES, V10, P45
[3]  
COOMBER R, 1997, USING INTERNET SURVE
[4]  
Coomber R., 1997, International Journal on Drug Policy, V8, P71
[5]  
Fawcett J, 1995, Comput Nurs, V13, P273
[6]  
Houston JD, 1998, M D COMPUT, V15, P116
[7]  
KAWASAKI JL, 1995, J EXTENSION, V33
[8]  
Kittleson M.J., 1995, HLTH VALUES, V18, P27
[9]   Comparing the results of laboratory and World-Wide Web samples on the determinants of female attractiveness [J].
Krantz, JH ;
Ballard, J ;
Scher, J .
BEHAVIOR RESEARCH METHODS INSTRUMENTS & COMPUTERS, 1997, 29 (02) :264-269
[10]   Postal surveys versus electronic mail surveys - The tortoise and the hare revisited [J].
Mavis, BE ;
Brocato, JJ .
EVALUATION & THE HEALTH PROFESSIONS, 1998, 21 (03) :395-408