With the development of the information technology and economic globalization, cross-border e-commerce has become a new growth point of economic development of foreign trade. It is a new driving force to promote the upgrading of industrial structure. This paper analyzes the advantages, disadvantages, opportunities and challenges in the development of cross-border e-commerce. With the implementation of the "Internet Plus" and "The Belt and Road", China's cross-border e-commerce market is broad, but it has disadvantages in the logistics, payment, credit system and still faces the challenges of foreign enterprises. Based on this, this paper puts forward the related solutions and suggestions from the view of government, enterprises and universities to make cross-border e-commerce ecosystem more perfect.
