On Sustainable Development Strategy of Rural Tourism in Jiangxi Province

In recent years, the development of rural tourism is gradually accelerated, and its status in tourism industry is getting higher and higher. This paper uses some scientific research methods such as literature analysis, survey research, etc. to perfect the concept and characteristics of the rural tourism. Taking present situation of rural tourism development in Jiangxi Province as an example and combining with the theory of rural tourism development, the paper analyzes its problems in management, marketing, etc. and puts forward some corresponding countermeasures and suggestions consequently in order to promote the comprehensive development of rural tourism in Jiangxi Province efficiently and effectively.