Stimulating the senses: An introduction to part two of the special issue on sensory marketing

被引：11
|
作者：
Labrecque, Lauren I. [1 ]
机构：
[1] Univ Rhode Isl, Mkt Area, Coll Business, Kingston, RI 02881 USA
来源：
PSYCHOLOGY & MARKETING | 2020年 / 37卷 / 08期
关键词：
BACKGROUND MUSIC; COLOR; TOUCH; TASTE; TOUCHSCREENS; PERCEPTION; BEHAVIOR;
D O I：
10.1002/mar.21366
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1013 / 1018
页数：6
相关论文
共 50 条
  • [1] Introduction to the Special Issue on Marketing Science and Health
    Ailawadi, Kusum
    Chan, Tat
    Manchanda, Puneet
    Sudhir, K.
    MARKETING SCIENCE, 2020, 39 (03) : 459 - 464
  • [2] An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
    Krishna, Aradhna
    JOURNAL OF CONSUMER PSYCHOLOGY, 2012, 22 (03) : 332 - 351
  • [3] An Introduction to Sensory Marketing
    SENSORY MARKETING: RESEARCH ON THE SENSUALITY OF PRODUCTS, 2011, : 1 - 13
  • [4] Sensory marketing, embodiment, and grounded cognition: A review and introduction
    Krishna, Aradhna
    Schwarz, Norbert
    JOURNAL OF CONSUMER PSYCHOLOGY, 2014, 24 (02) : 159 - 168
  • [5] Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing
    Woerfel, Philipp
    Frentz, Florentine
    Tautu, Caroline
    EUROPEAN JOURNAL OF MARKETING, 2022, 56 (03) : 704 - 737
  • [6] Introduction to the special issue
    Assenza, Tiziana
    Grazzini, Jakob
    Massaro, Domenico
    JOURNAL OF ECONOMIC INTERACTION AND COORDINATION, 2019, 14 (03) : 431 - 436
  • [7] An Introduction to the Special Issue
    Small, Dana M.
    DiLeone, Ralph J.
    BIOLOGICAL PSYCHIATRY, 2013, 73 (09) : 799 - 801
  • [8] Positive marketing: Introduction to the special section
    Lerman, Dawn
    Shefrin, Hersh
    JOURNAL OF BUSINESS RESEARCH, 2015, 68 (12) : 2443 - 2445
  • [9] Introduction to this special issue on developmental prosopagnosia
    Palermo, Romina
    Duchaine, Brad
    COGNITIVE NEUROPSYCHOLOGY, 2012, 29 (5-6) : 349 - 353
  • [10] Language and Emotion: Introduction to the Special Issue
    Lindquist, Kristen A. A.
    AFFECTIVE SCIENCE, 2021, 2 (02) : 91 - 98
12345