The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates

被引：17

作者：

Chikazhe, Lovemore ^{[1
]}

Makanyeza, Charles ^{[2
]}

Kakava, Nicholas Z. ^{[3
]}

机构：

[1] Chinhoyi Univ Technol, Dept Mkt, Chinhoyi, Zimbabwe

[2] Chinhoyi Univ Technol, Grad Business Sch, Chinhoyi, Zimbabwe

[3] Chinhoyi Univ Technol, Dept Consumer Sci, Chinhoyi, Zimbabwe

来源：

JOURNAL OF MARKETING FOR HIGHER EDUCATION | 2022年 / 32卷 / 01期

关键词：

Graduate loyalty; graduate satisfaction; higher education; perceived job performance; perceived service quality; Zimbabwe; HIGHER-EDUCATION; CUSTOMER SATISFACTION; STUDENT SATISFACTION; INTERNATIONAL STUDENTS; CONSUMER PERCEPTIONS; WORK PERFORMANCE; ANTECEDENTS; SECTOR; MODEL; MOTIVATION;

D O I：

10.1080/08841241.2020.1793442

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Studies focusing on the effect of graduates' perceived service quality, graduates' satisfaction and loyalty on graduates' perceived job performance are scarce. Therefore, this study was conducted to narrow this knowledge gap. A cross-sectional survey of 430 university graduates was carried out in Harare, Zimbabwe. Structural equation modelling was used to test the research hypotheses. Results show that graduates' perceived service quality and loyalty each positively influences graduates' perceived job performance. It was found that graduates' satisfaction does not significantly influence graduates' perceived job performance.

引用

页码：1 / 18

页数：18

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