The Association Studies about China's brand-building and Regional Soft Power

This article describes the meaning of the brand-building and regional soft power, and establishment the interrelated models, using relate data from world brand laboratory to our brand associated with regional soft power, has carried on the empirical analysis, found that China's brand construction and soft power there is room for improvement, and by contrast with developed countries, starting from the perspective of brand building, to our country regional soft power improve countermeasures and Suggestions are put forward.