Solid state lighting provides an excellent vehicle for enhancing the retail experience, educational efficacy, corporate branding and to help set just the right mood. Lighting plays a critical role in attracting customers, driving their buying experience and increasing the chances they will return again. Lighting sets the mood. Boeing recently implemented a mellow blue tone in the interior of their airplanes with great success. Color sensing is required for color accuracy, which is made possible with PoE/LoE digital control, covering the RGB color spectrum of visible light. This paper explores a few examples to illustrate the value proposition in a retail stores, restaurants, transportation, in addition to the colors used in corporate branding. In a retail setting, lighting contributes to the identity of the business, the comfort of the customers, and the mood of employees. Intelligent lighting can also be used in tandem with security cameras and emergency lighting for increased safety and theft prevention. A store can transform the retail shopping experience for their customers with controlled solid state lighting. Color is deeply integrated with our perceptions, psychology, decision making, mood, alertness, state of relaxation and enjoyment of our daily experience. Solid state color mixing, coupled with color sensing, provide a flexible method to enhance retail spaces in a way that add profit and style in commercial applications.