THE STRATEGIC REPERTOIRE OF PUBLISHERS IN THE MEDIA CRISIS The "Five C" scheme in Germany

被引:18
作者
Brueggemann, Michael [1 ]
Esser, Frank [1 ]
Humprecht, Edda [1 ]
机构
[1] Univ Zurich, IPMZ Inst Mass Commun & Media Res, CH-8050 Zurich, Switzerland
关键词
crisis management; Five C" scheme; Germany; media crisis; media markets;
D O I
10.1080/1461670X.2012.664336
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Germany could be considered a deviant case in the comparative study of the current transformations in media markets as publishers continue to be profitable despite painting a gloomy picture of the possibility of there being a "media crisis." What is specific about the German case is the strong economic position and political lobbying of the publisher associations. Combining different sources of primary and secondary data, this article investigates five strategies of crisis management ("the five Cs"): media companies may react to the current changes by cutting down costs and creating new products. They may further try to influence the general framework conditions by complaining about their plight in public (discursive strategy), taking competitors to court (legal strategy) and wooing politicians through lobbying and campaigning (political strategy). The article concludes that the sustainable provision of journalistic value benefits the most from creative, productive strategies.
引用
收藏
页码:742 / 752
页数:11
相关论文
共 24 条
[1]  
[Anonymous], 2004, ALL NEWS THATS FIT S
[2]  
AXEL SPRINGER, 2009, HAMB DECL REG INT PR
[3]  
Baker C.E., 2001, MEDIA, MARKETS, AND DEMOCRACY
[4]  
BDZV, 2011, GEHT ZUK ARCH MED
[5]  
BDZV, 2011, ZEIT 2011 12
[6]  
BOLDT KLAUS, 2011, MANAGER MAGAZIN
[7]  
DOWNIE L, 2009, COLUMBIA JOURNALISM, P28
[8]  
ELEKTRONISCHER BUNDESANZEIGER, 2011, RECHN FIN
[9]  
Esser Frank., 2010, The Changing Business of Journalism and its Implications for Democracy, P39
[10]  
INSTITUT FUR MEDIEN- UND KOMMUNIKATIONSPOLITIK, 2011, MED MED EU