User involvement in the partner program of the educational social network

被引：0
作者：
Osipov, Ilya V. [1 ]
Volinsky, Alex A. [2 ]
Prasikova, Anna Y. [3 ]
机构：
[1] I2i Istudy Inc, San Francisco, CA 94123 USA
[2] Univ S Florida, Dept Mech Engn, Tampa, FL 33620 USA
[3] I2istudy Com, LV-1012 Riga, Latvia
来源：
2016 INTERNATIONAL CONFERENCE EDUCATION ENVIRONMENT FOR THE INFORMATION AGE (EEIA-2016) | 2016年 / 29卷
关键词：
D O I：
10.1051/shsconf/20162902032
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
The paper describes experiments to attract active online system users to the partner program. The objective is to grow the number of users by involving existing system users in viral mechanics. Several examples of user motivation are given, along with the specific interface implementations and viral mechanics. Viral K-factor was used as the metrics for the resulting system growth assessment. Specific examples show both positive and negative outcomes. Growth of the target system parameters is discussed.
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页数：3
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