Customer value chain analysis

被引：60

作者：

Donaldson, KM ^{[1
]}

Ishii, K

Sheppard, SD

机构：

[1] Stanford Univ, Ctr Design Res, Stanford, CA 94305 USA

[2] Stanford Univ, Mfg Modeling Lab, Stanford, CA 94305 USA

来源：

RESEARCH IN ENGINEERING DESIGN | 2006年 / 16卷 / 04期

关键词：

product definition; design support; DfX tool;

D O I：

10.1007/s00163-006-0012-8

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Customer Value Chain Analysis (CVCA) is an original methodological tool that enables design teams in the product definition phase to comprehensively identify pertinent stakeholders, their relationships with each other, and their role in the product's life cycle. By performing CVCA, design teams are better able to recognize diverse product requirements and their relative priority when undertaking Product Definition Assessment and using downstream 'Design for X' (DfX) tools. This paper discusses the evolution of the CVCA in response to the need for a DfX tool which is able to delineate customer needs early in the product development process. A step-by-step guide clarifies the implementation of CVCA with an example. Three case studies highlight the tool's broad utility and important features to support design decision making, including: (1) confirmation of the product's business model, (2) recognition of the critical stakeholders, and (3) clarification of the value proposition to be embedded in the product.

引用

页码：174 / 183

页数：10