Women in sales in developing countries: The value of technology for social impact

被引：6

作者：

Crittenden, Victoria L. ^{[1
]}

Crittenden, William F. ^{[2
]}

Ajjan, Haya ^{[3
]}

机构：

[1] Babson Coll, Babson Pk, MA 02157 USA

[2] Northeastern Univ, DAmore McKim Sch Business, Boston, MA USA

[3] Elon Univ, Martha & Spencer Love Sch Business, Elon, NC USA

来源：

BUSINESS HORIZONS | 2020年 / 63卷 / 05期

关键词：

Technology; Self-efficacy; Social capital; Developing countries; Direct selling; Women in sales; ENTREPRENEURS;

D O I：

10.1016/j.bushor.2020.04.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Technology is an engine for growth with great potential to transform women's self-efficacy and social capital. This article focuses on women in sales and sheds light on the intersection of technology, self-efficacy, and social capital in developing countries. The use of technology allows women to transform their social and economic lives by changing and reshaping processes that enable opportunities for growth and development-ultimately offering a bridge to close the many gaps in human socioeconomic development in developing countries. To this end, we offer several recommendations for saleswomen and organizations to expand their application of technological capabilities for product orders, market messaging, and training. (C) 2020 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.

引用

页码：619 / 626

页数：8

共 38 条

[21] Building competitive advantage from ubuntu:: Management lessons from South Africa [J].