Women in sales in developing countries: The value of technology for social impact

被引:6
作者
Crittenden, Victoria L. [1 ]
Crittenden, William F. [2 ]
Ajjan, Haya [3 ]
机构
[1] Babson Coll, Babson Pk, MA 02157 USA
[2] Northeastern Univ, DAmore McKim Sch Business, Boston, MA USA
[3] Elon Univ, Martha & Spencer Love Sch Business, Elon, NC USA
关键词
Technology; Self-efficacy; Social capital; Developing countries; Direct selling; Women in sales; ENTREPRENEURS;
D O I
10.1016/j.bushor.2020.04.005
中图分类号
F [经济];
学科分类号
02 ;
摘要
Technology is an engine for growth with great potential to transform women's self-efficacy and social capital. This article focuses on women in sales and sheds light on the intersection of technology, self-efficacy, and social capital in developing countries. The use of technology allows women to transform their social and economic lives by changing and reshaping processes that enable opportunities for growth and development-ultimately offering a bridge to close the many gaps in human socioeconomic development in developing countries. To this end, we offer several recommendations for saleswomen and organizations to expand their application of technological capabilities for product orders, market messaging, and training. (C) 2020 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.
引用
收藏
页码:619 / 626
页数:8
相关论文
共 38 条
[1]  
[Anonymous], BOWLING ALONE COLLAP
[2]  
[Anonymous], 2001, Women and Human Development: The Capabilities Approach
[3]  
[Anonymous], 2015, STAT WOM S AFR EC
[4]  
Bandura A., 1997, Self-efficacy: The exercise of control
[5]   Social capital and entrepreneurial performance in Russia: A longitudinal study [J].
Batjargal, B .
ORGANIZATION STUDIES, 2003, 24 (04) :535-556
[6]  
Beninger Stefanie, 2016, International Journal of Entrepreneurship and Small Business, V27, P308
[7]  
Crittenden VL, 2019, GO-TO-MARKET STRATEGIES FOR WOMEN ENTREPRENEURS: CREATING AND EXPLORING SUCCESS, P195, DOI 10.1108/978-1-78973-289-420191024
[8]   Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology [J].
Crittenden, Victoria L. ;
Crittenden, William F. ;
Ajjan, Haya .
JOURNAL OF BUSINESS RESEARCH, 2019, 98 :191-203
[9]   Creating a culture of confidence: An interview with Sheryl Adkins-Green, CMO of Mary Kay Inc. [J].
Crittenden, Victoria L. ;
Beitelspacher, Lauren .
BUSINESS HORIZONS, 2015, 58 (04) :371-376
[10]   Women entrepreneurs in and from developing countries: Evidences from the literature [J].
De Vita, Luisa ;
Mari, Michela ;
Poggesi, Sara .
EUROPEAN MANAGEMENT JOURNAL, 2014, 32 (03) :451-460