Review on Operation Mechanism of the Supply Chain and Enterprise with the Strategic Consumer Behavior

Strategic customer behavior in the operation mechanisms of supply chain and business operations is the focus in the business and academic problems. In recent years, the new management insights and quantitative analysis continue to appear, but generally more fragmented and not systematic. The study on the strategic customer behavior of the supply chain/enterprise operational mechanism is still at the first stage, there is a big research space. In order to promote scientific decision making of the supply chain members and to rich the research of behavior operational management, the further research may be extended in the following directions: first, at the operation mechanism of the enterprise level, further research on the competitive environment of the enterprise' operation; Second, consider the incompleteness of customer information acquired on the market; Third, further focus on the issues of the supply chain systems.