User-Generated Content and Bias in News Media

被引:22
作者
Yildirim, Pinar [1 ]
Gal-Or, Esther [2 ]
Geylani, Tansev [2 ]
机构
[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA
[2] Univ Pittsburgh, Katz Grad Sch Business, Pittsburgh, PA 15260 USA
关键词
media competition; bias in news; user-generated content; product line; WORD-OF-MOUTH; PRODUCT LINE RIVALRY; IMPACT; SALES;
D O I
10.1287/mnsc.2013.1746
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
In this study, we investigate newspapers' decision to expand their product lines by adding online editions that incorporate user-generated content. We demonstrate that such product line extensions mitigate the extent of slanting in print media. The results also show that as the extent of discretion of users to generate online content increases, print versions of newspapers become more polarized. Furthermore, adding online editions results in reduced profits for newspapers as the additional product variants increase the intensity of competition in the market and the discretion awarded to users limits the ability of newspapers to extract rents from consumers.
引用
收藏
页码:2655 / 2666
页数:12
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