Research on the Innovation and Development of Retail Industry in Big Data Era

被引：0

作者：

Hu Lixia ^{[1
]}

机构：

[1] Beijing Coll Finance & Commerce, Beijing 101101, Peoples R China

来源：

PROCEEDINGS OF INTERNATIONAL SYMPOSIUM - MANAGEMENT, INNOVATION & DEVELOPMENT (MID2014) | 2014年

关键词：

Big Data; Retail revolution; Marketing innovation; Management innovation; Business innovation; Challenge;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Big Data era for the development of the retail industry is both opportunities and challenges of the times. Big Data promoting changes are mainly reflected in the retail industry on the Big Data promote marketing innovation, promote management innovation, and promote business innovation and other aspects. Facing the challenges of Big Data Era includes technical, privacy, and statistical analysis. In the Big Data era, how to meet challenges and opportunities of retail industry, innovative management philosophy and approach, and further promote the social and economic development, is the subject of an important theoretical and practical value with research.

引用

页码：245 / 250

页数：6