The research of Value Co-Creation in the perspective of marketing

At present, the development of value creates a lot of attention due to the change of marketing research methods. The value creation in marketing research is the development and expansion of service marketing, service leading logic, relationship marketing, and the value of public creation. The fusion research of value co-creating and marketing research deserves further discussion. This paper examines the value of value from the perspective of marketing. First, through the development of marketing, the development of value co-development; Then from the concept of value creation subject and value two aspects discuss the value creation in marketing.