Role of user a priori attitude in the acceptance of mobile health: an empirical investigation

被引：24

作者：

Cocosila, Mihail ^{[1
]}

机构：

[1] Athabasca Univ, Athabasca, AB T9S 3A3, Canada

来源：

ELECTRONIC MARKETS | 2013年 / 23卷 / 01期

关键词：

Mobile health; User acceptance; Cell phone; Smoking cessation; Attitude; TECHNOLOGY ACCEPTANCE; INFORMATION-TECHNOLOGY; PERSONALITY-TRAITS; CONSUMER ACCEPTANCE; MODEL; SERVICES; RISK; MOTIVATIONS; SCENARIOS; COMMERCE;

D O I：

10.1007/s12525-012-0111-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The objective of this research is to investigate the role of user attitude toward the activity supported by a mobile health application in the overall technology acceptance equation. For that, a perceived risk-motivation theoretical model integrating user attitude on quitting smoking was developed and tested empirically with 170 participants from the UK for the context of using cell phones to support smoking cessation interventions. Results show an attitude favourable to quitting smoking has a negative effect on the perceived risk, no significant effect on the motivation, and a small positive influence on the behavioural intention associated with using the mobile health service. Overall, having a positive a priori attitude toward a healthy activity is not a sufficient reason to make users accept a mobile service supporting that activity.

引用

页码：15 / 27

页数：13

共 56 条

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