Organic food and its position in retail stores in Slovak Republic

Factors such as healthy lifestyle, interest in green economy and a favorable impact on the environment continue to affect consumer behavior in relation to the food. Consumers tend to buy more and more organic food in Slovak Republic as well. Retail outlets are aware of consumers' needs and therefore to their portfolio of products slowly but surely classify organicorganic foods and so facilitate consumer purchases and contribute to better availability of organic food. The aim of this paper is to point out the secure position of organic food in retail in Slovak Republic. Purpose of the paper was supported by the primary information that has been obtained on the basis of the questionnaire survey implemented in the Slovak Republic. Based on the results obtained, we found out that most consumers buy organic products currently in various supermarkets and hypermarkets. A significant factor which influences the purchase of organic food is age. We can state that consumers in retirement age buy organic food at least. This fact is based on the assumption that their purchasing power is low and consumers in this age do not like to change their normal consumer behavior. On the contrary, more young consumers are in favor of these products and are much more accessible to the changes and use different ways to be sufficiently informed and compared with pensioners, their purchasing power is higher.