The Online Marketing Activities of Travel Agencies in Slovakia

Since we live in a modern and constantly changing society, it is important to be interested in information communication technologies, as presently move the world. And online marketing and social media are part of these technologies. Our article is focusing on the issue of present online marketing activities of travel agencies in Slovakia. In our article we will mention the main and the most used online marketing activities. According to Inbound marketing, what is online marketing methodology focused on the needs of customers is said about these important steps in getting new customers: attract, convert, close and delight. So, by following them we know the buyers journey of our customers. In the next part of article, we will analyse the situation in this field of the biggest travel agencies in Slovakia. How Slovak travel agencies are using online marketing activities and how they act and interact with users and their potential customers on social media. What kind of content they share on their web pages and what kind of content they share on each type of social media they use for marketing purpose. In the last part of our article, we will discuss about possible changes or improvements which we recommend doing in future for travel agencies and in general for companies which want to be successful in their marketing and online marketing activities.