FACTORS INFLUENCING CHOICE OF VETERINARY SERVICE

Increasing competition among health care service providers for pets and constantly growing requirements for the veterinary service quality, force veterinary service providers to search for some possibilities to remain competitive in the market in order to meet both customer needs and expectations, and animal needs best. The aim of the research is - having identified the choice motives for animal health care service, to enumerate the factors, influencing the choice of veterinary service. In order to find the pet keepers' approach concerning the factors, influencing the choice of veterinary service, a pilot research was completed. According to the gained primary data results in the research, it was found that the key factors, influencing the choice of veterinary service are as follows: the service quality of health care, the recommendation of the person responsible for animal care and the price for the delivered service.