The Impact of Website Design, Navigation, and Personalization on E-Service Quality Satisfaction: An Empirical Study

被引：0
作者：
Al-Kasasbeh, Mohammed Mufaddy [1 ]
Dasgupta, Subhasish [2 ]
AL-Faouri, Abeer Hmoud [3 ]
机构：
[1] Amman Arab Univ, Business Management Dept, Amman, Jordan
[2] George Washington Univ, Informat Syst Technol Management Dept, Washington, DC USA
[3] Petra Univ, Dept Management Informat Syst, Amman, Jordan
来源：
INNOVATION AND KNOWLEDGE MANAGEMENT: A GLOBAL COMPETITIVE ADVANTAGE, VOLS 1-4 | 2011年
关键词：
Website Design; Navigation; Personalization; E-service quality Satisfaction; Universities; WEB; PERCEPTIONS; INTENTIONS; COMMERCE; TRUST;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study explores students' perceptions regarding the impact of website design, navigation, and personalization on e-service quality satisfaction. Students from Petra University in Jordan participated in this study in which they rated their perceptions regarding e-service options provided by the University. A questionnaire was used to explore their perceptions. Regression analysis was conducted to test the hypotheses. The results indicated that website design, navigation, and personalization were found to be predictors of e-service quality satisfaction. The results of this study provide a comprehensive set of implications for practitioners and researchers. This study shows how the website design, navigation, and personalization play a crucial role in the overall evaluation of e-service quality satisfaction. Practitioners and academics have to work hand in hand to align their efforts and respond to new opportunities and threats in education.
引用
收藏
页码：158 / +
页数：5
相关论文
共 57 条
123456