Impact of nutrition messages on children's food choice: Pilot study

被引:60
作者
Bannon, K [1 ]
Schwartz, MB [1 ]
机构
[1] Yale Univ, Ctr Eating & Weight Disorders, Dept Psychol, New Haven, CT 06520 USA
关键词
food choices; message framing; nutrition education;
D O I
10.1016/j.appet.2005.10.009
中图分类号
B84 [心理学]; C [社会科学总论]; Q98 [人类学];
学科分类号
03 ; 0303 ; 030303 ; 04 ; 0402 ;
摘要
This pilot study tested the influence of nutrition message framing on snack choice among kindergarteners. Three classrooms were randomly assigned to watch one of the following 60 s videos: (a) a gain-framed nutrition message (i.e. the positive benefits of eating apples) (n = 14); (b) a loss-framed message (i.e. the negative consequences of not eating apples) (n = 18); or (c) a control scene (children playing a game) (n = 18). Following this, the children were offered a choice between animal crackers and an apple for their snack. Among the children who saw one of the nutrition message videos, 56% chose apples rather than animal crackers; in the control condition only 33% chose apples. This difference was statistically significant (X-2 = 7.56, p < 0.01). These results suggest that videos containing nutritional messages may have a positive influence on children's short-term food choices. (c) 2005 Elsevier Ltd. All rights reserved.
引用
收藏
页码:124 / 129
页数:6
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