Open Innovation in an Enterprise 3.0 framework: Three case studies

Nowadays, especially after the recent financial downturn, companies are looking for much more efficient and creative business processes. They need to place better solutions in the market in a less time with less cost. There is a general intuition that communication and collaboration, especially mixed with Web 2.0 approach within companies and ecosystems, can boost the innovation process with positive impacts on business indicators. Open Innovation within an Enterprise 2.0 context is a one of the most chosen paradigm for improving the innovation processes of enterprises, based on the collaborative creation and development of ideas and products. The key feature of this new paradigm is that the knowledge is exploited in a collaborative way flowing not only among internal sources, i.e. R&D departments, but also among external ones as other employees, customers, partners, etc. In this paper we show how an ontology-based analysis of plain text can provide a semantic contextualization of content support tasks, such as finding semantic distance between contents, and can help in creating relations between people with shared knowledge and interests. Along this paper we will present the results obtained by the adoption of this technology in a large corporate environment like Bankinter, a financial institution, Telefonica I+D, an international telecommunication firm and Repsol, a major oil company in Spain. (C) 2012 Elsevier Ltd. All rights reserved.