Reconciling pro-social vs. selfish behavior: On the role of self-control

被引:1
作者
Martinsson, Peter [2 ]
Myrseth, Kristian Ove R. [1 ]
Wollbrant, Conny [2 ]
机构
[1] ESMT European Sch Management & Technol, D-10178 Berlin, Germany
[2] Univ Gothenburg, Dept Econ, Gothenburg, Sweden
来源
JUDGMENT AND DECISION MAKING | 2012年 / 7卷 / 03期
关键词
self-control; pro-social behavior; altruism; dictator game; PREFRONTAL CORTEX; PROSOCIAL BEHAVIOR; ECONOMIC-THEORY; IMPULSE CONTROL; GRATIFICATION; CHOICE; DELAY; RESOURCEFULNESS; INCENTIVES; DEPLETION;
D O I
暂无
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
We test in the context of a dictator game the proposition that individuals may experience a self-control conflict between the temptation to act selfishly and the better judgment to act pro-socially. We manipulated the likelihood that individuals would identify self-control conflict, and we measured their trait ability to implement self-control strategies. Our analysis reveals a positive and significant correlation between trait self-control and pro-social behavior in the treatment where we expected a relatively high likelihood of conflict identification-but not in the treatment where we expected a low likelihood. The magnitude of the effect is of economic significance. We conclude that subtle cues might prove sufficient to alter individuals' perception of allocation opportunities, thereby prompting individuals to draw on their own cognitive resources to act pro-socially.
引用
收藏
页码:304 / 315
页数:12
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