Platform competition: Who benefits from multihoming?

被引:91
作者
Belleflamme, Paul [1 ,2 ,3 ]
Peitz, Martin [3 ,4 ,5 ,6 ,7 ]
机构
[1] Aix Marseille Univ, Cent Marseille, CNRS, EHESS,AMSE, Aix En Provence, France
[2] KEDGE Business Sch, Talence, France
[3] CESifo, Munich, Germany
[4] Univ Mannheim, Dept Econ, Mannheim, Germany
[5] Univ Mannheim, MaCCI, Mannheim, Germany
[6] CEPR, London, England
[7] ZEW, Mannheim, Germany
关键词
Network effects; Two-sided markets; Platform competition; Competitive bottleneck; Multihoming; 2-SIDED MARKETS;
D O I
10.1016/j.ijindorg.2018.03.014
中图分类号
F [经济];
学科分类号
02 ;
摘要
Competition between two-sided platforms is shaped by the possibility of multihoming (i.e., some users joining both platforms). If initially both sides singlehome, each platform provides users on one side exclusive access to its users on the other side. If then one side multihomes, platforms compete on the singlehoming side and exert monopoly power on the multihoming side. This paper explores the allocative effects of such a change from single-to multihoming. Our results challenge the conventional wisdom, according to which the possibility of multihoming hurts the side that can multihome, while benefiting the other side. This in not always true, as the opposite may happen or both sides may benefit. (C) 2018 Elsevier B.V. All rights reserved.
引用
收藏
页码:1 / 26
页数:26
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