Management of perceived risk in E-commerce

被引：0

作者：

Jin, Yongsheng ^{[1
]}

Gong, Zhen ^{[1
]}

机构：

[1] Beijing Univ Posts & Telecommun, Sch Econ & Management, Beijing 100876, Peoples R China

来源：

PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE ON RISK AND RELIABILITY MANAGEMENT, VOLS I AND II | 2008年

关键词：

perceived risk; E-commerce; risk management;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Although there have been many researches on E-commerce and consumers' behavior, few application of research has been made to perceived risk management in E-commerce. A model of of Perceived Risk and Decision Making is set up and the source of perceived risk of E-commerce is explored. The function of DT (Degree of Trust) and perceived risk indicate that consumers' perceived risk can be controlled to a certain extent in E-commerce.

引用

页码：462 / 464

页数：3

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