The application of exchange oriented three-dimensional e-commerce model: Cases based explanation

With the explosion of Internet users and the expansion of Internet applications, more and more entities will involve in electronic commerce activities. However, how to guide those companies, as well as organizations, to smoothly and successfully launch or run businesses turn to be a problem. On the ground of previous studies, the paper is to further elaborate the three-dimensional e-commerce model and explain how it can be adopted to guide practical applications. In the contents, the connotation of commerce chain and application dimension of the three-dimensional model is reemphasized, four model-based expansions are highly condensed to illustrate their meanings, and cases are applied to explain the guidance role of the model and related extensions. Case one concerns the commerce chain and trust dimension based extension with the example of trust net construction and management of eachnet.com, while case two is an illustrative dynamic application of varied expansions.