Research on Intellectual Property Rights of Electronic Commerce from the Perspective of Big Data

With the continuous development of Internet information technology and the gradual opening up of globalization, the global economy, politics, science and technology and other fields have been continuously upgraded, making the protection of intellectual property rights such as trademarks and patents constantly breaking through the line of defense. Infringements are everywhere, especially what is highlighted is the application of big data to intellectual property issues brought about by e-commerce. Starting from the special perspective of big data, this paper discusses several major issues concerning intellectual property protection in the e-commerce environment, and puts forward suggestions for constructing an e-commerce intellectual property protection supervision system to adapt to the arrival of the era of big data.