Challenges to scholarly publishing

Conclusion: Threats to professional and scholarly publishers abound since publishing is at a strategic inflection point. The inability of users to identity quality information, the advent of new technologies and services, and the fact that users want a variety of experiences all threaten your well-being. However, focusing on marketing, editorial, reputation, and by partnering effectively, publishers can avail themselves of the marketing opportunities presented, ironically enough, by the very threats themselves. © 2002 Transaction Publishers.