Some insights on visual and verbal processing strategies

After briefly describing Wyer's general conceptual framework, the information system, and Barsalou's related perspective, a summary of many of the contributions made by Wyer, Hung, and Jiang (in press) is done. Next shortcomings of the style of processing scale are mentioned, as this is the primary way that chronic processing styles are implemented in the studies discussed in Wyer et al. (in press). Following this, a number of philosophical and neuroscience issues are raised. Finally, the commentary closes with questions concerning the role of visual and verbal processing strategies and styles in persuasive communication, the role of affect and sensory processes in social comprehension and judgment, and the need to consider comprehension, judgment. and other cognitive processes in post-decision phases of goal striving. (C) 2008 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.