Upgrades, Switching Costs and the Leverage Theory of Tying

被引:9
作者
Carlton, Dennis W.
Waldman, Michael [1 ]
机构
[1] Cornell Univ, Johnson Grad Sch Management, Ithaca, NY 14853 USA
关键词
RESEARCH-AND-DEVELOPMENT; US V. MICROSOFT; PLANNED OBSOLESCENCE; MONOPOLY; COMPETITION; INNOVATION; MARKETS; ENTRY; COMPATIBILITY; ARRANGEMENTS;
D O I
10.1111/j.1468-0297.2011.02481.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
This article investigates the role of product upgrades and consumer switching costs in the tying of complementary products. Previous analyses have found that a monopolist of one product will not increase its profits and reduce social welfare by tying and leveraging its monopoly position into a complementary market if the initial monopolised product is essential, where essential means that all uses of the complementary good require the initial monopolised product. We show that this is not true in settings characterised by product upgrades and consumer switching costs. We also discuss various extensions including the role of the reversibility of tying.
引用
收藏
页码:675 / 706
页数:32
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