The Brand Operation Based on the Design Management

Based on the point of the design management, from four aspects, recognition design, brand story, perceptual pursuit, and service design, discusses practice experience that design how to cut and service in brand management. Reached the following conclusion: (a) Successful enterprise and brand innovation is all through the highly strategic image design achieve. (b) Enterprise and the value of the brand once be styling for story, the story was given brand theme.(c) Experience marketing is the ultimate goal for consumers to create integrated experience. (d) The products should be from the perspective of service design consumers and the users of the Touchpoint.